Field notes
Page 34 of 47.
Older posts in the field-notes archive. 464 total.
- 6 min read
Which New Social Media Platforms Should Brands Watch in 2026
What new social media looks like through deal data. Tier supply across 13,349 tracked creators, real rate medians by tier, and a 43% sponsor repeat rate.
- new social media
- creator economy
- sponsor repeat rate
- creator rates
- 5 min read
What Do Nano Influencer Rates Look Like in 2026
Real nano-tier rates by platform, format, and category, drawn from our first-party deal log.
- 9 min read
What Are the FTC Influencer Disclosure Rules in 2026
A plain-language FTC disclosure guide for brands running their first creator campaign. Which words count as disclosure, where they belong in the caption, and the 60-second pre-publish check.
- ftc
- influencer compliance
- sponsorship rules
- creator economy
- 5 min read
Which Famous Influencers Do Brands Actually Pay in 2026
Real famous-influencer rates and sponsor activity drawn from our deal log, with named creators and subscriber counts.
- 4 min read
How to Build a Brand Ambassador Program in 2026
How to build an ambassador program that creators want to join. Five steps, real rates from 12 priced creators, and the brand model that works.
- ambassador program
- creator economy
- brand ambassador
- influencer rates
- 5 min read
What Are TikTok Influencer Rates in 2026?
Real TikTok creator rates by tier in 2026, drawn from our deal log.
- 7 min read
What Does the TikTok Creator Economy Look Like in 2026?
The TikTok creator supply curve in 2026: 77,835 tracked creators broken out by tier, rate comparison vs YouTube, and what the data says about where the inventory actually lives.
- tiktok
- creator economy
- data report
- influencer rates
- 8 min read
What the TikTok Creator Economy Looks Like in 2026
What 77,835 tracked TikTok creators, 12 named rate quotes, and a 162-deal sponsor pair tell us about where TikTok inventory really sits in 2026.
- tiktok
- creator economy
- data report
- influencer rates
- 5 min read
TikTok Creator Economy in 2026, Real Supply and Rates
77,835 TikTok creators by size, the rate gap vs YouTube, and the brands actually paying creators in 2026.
- tiktok
- creator economy
- data report
- influencer rates
- 8 min read
What Counts as a Social Media Company in 2026?
A social media company in 2026 is rarely Meta or TikTok. It is the creator running their own studio. We pulled 6,444 channels to show what that looks like.
- social media company
- creator economy
- influencer marketing
- creator business