Field notes
Page 33 of 47.
Older posts in the field-notes archive. 464 total.
- 8 min read
FTC Influencer Disclosure Enforcement in 2026, What Brands Risk
What FTC influencer disclosure enforcement targets in 2026: brand liability, warning-letter triggers, and the disclosure language that holds up. Evidence from 260,527 sponsor deals we track.
- ftc
- disclosure
- enforcement
- influencer-marketing
- 9 min read
Picking Digital Marketing Firms That Run Creator Work
Digital firms used to outsource influencer work. Now they pitch it as a core service line, and the data from 2,956 tracked channels shows why that shift is happening fast.
- digital marketing firms
- creator marketing
- agency selection
- influencer agencies
- 5 min read
Who Are the Top 25 Influencers in the World in 2026
Top 25 influencers in the world ranked through a buyer's lens, with named creators and rate signals.
- 8 read
Does Social Media Marketing Near Me Actually Matter for Brands
I get the near me search every week. Here is what our index of 6,525 niche creators says about local fit versus creator fit.
- social media marketing
- local marketing
- influencer marketing
- creator economy
- 5 min read
Popular Influencers in 2026, a Sponsorship Buyer's View
Popular influencers ranked by what a sponsorship buyer cares about, with rates and named creators from the deal log.
- 6 min read
What Does Nano Influencer Marketing Cost in 2026
Nano creators (1K to 10K) closed 14,820 deals across 8,103 creators in our network, the highest deal count of any tier.
- influencer marketing
- rates
- creator economy
- data report
- 8 min read
Marketing and Advertising in a Creator-First World
Marketing and advertising is changing fast as creator pools take over reach. Here is what 598 indexed channels and 189,607 deals tell us about budget moves.
- marketing and advertising
- creator marketing
- niche influencer marketing
- sponsor brands
- 5 min read
How Does FTC Influencer Marketing Enforcement Work in 2026
What FTC influencer marketing enforcement actually targets in 2026, with brand-side actions to take.
- 7 min read
Which Beauty Influencers Should Brands Sponsor in 2026?
A roster of US-based beauty influencers built for sponsorship buyers in 2026, with named creators, real engagement reads, and the names we would skip.
- 5 min read
How to Pick a SaaS Marketing Agency That Ships in 2026
How to pick and test a SaaS marketing agency in 2026 — with cost math and a 90-day pilot plan.