Long-term influencer ambassadors that 2-3× your ROAS, so growth pays for itself every quarter.

We have two sides.

The first is talent. We match you with our top creators. A lot of them are big-name and celebrity creators. This is great when you want to scale your company quickly, get a strong return on your influencer spend, and bring in eight or nine figures of extra revenue through influencers.

The second is campaigns. This is where you use influencers for a specific goal, whether that is lowering your cost to get a customer or prepping for a holiday. We match you with talent we already have, and we also find new talent through our influencer marketing partners who have a history of performing.

Here is how we run it, step by step:

• We learn your value propositions and how you want the product framed, and we study which competitor integrations worked and which fell flat.
• We confirm where you sell and ship, and which markets to focus on or skip.
• We map your audience against creator data, so the location breakdown actually fits, which matters most on Instagram.
• We present a set of creators that fit. After you approve them, you get a finalized roster and plan.
• We put your value propositions front and center in every brief, and we review every ad before it goes live.
• We set up accurate tracking with a coupon code or a link, so we see exactly how many customers each creator brings in.
• You pick the package that fits: a Starter Package to test, or a Scale Package to go big. Both run as three-month creator partnerships with full tracking, script review, usage rights, and exclusivity.
• After the test, we look at the results, take the top performers, and get the rights to run them as Meta and TikTok ads.

We focus on advertising in regulated markets, wellness products, whitelisting, and more careful work.

Think of us as the influencer agency that takes an unorthodox approach. We do not just run a standard campaign on retainer.

Instead, we build a system. It might mix celebrity creators with whitelisting, or something else, whatever matches the goal you want to hit. That could be lowering your cost to get a customer, lowering your CPM because Meta ads are so high, or whatever it may be.

We are also strong at moving brands into new areas. We have partners all over the world, so we understand how local influencer systems work. If you are an American company expanding to Europe, or the other way around, we have done it many times.

And if you want to make the most of Christmas, Halloween, or other holidays, we have systems for holding on to well-performing influencers and then ramping up fast during those seasons, which is when many direct-to-consumer brands make their sales.

To us, a regular influencer is just someone paid to post a set number of times. Ambassadors are different. We build a real bond with them and give them perks, commission, and several sponsored videos and shorts.

This always happens inside a test. We never load one creator with a huge amount of work right away. We run a test big enough to see if they work, but small enough that we do not waste money on someone who will not sell. And every creator we pick is already checked and proven to drive sales.

Simple, and you stay in control the whole way. We source and vet a shortlist, you approve it, then we run outreach and negotiate the deals.

You approve the brief and the first piece of content before it goes live, which is important in regulated categories. Once it is live, we track performance and report back. All communication runs through one channel, usually Slack, so you are never chasing creators yourself.

Here is how it works. Each ambassador runs for three months. Every month, they make one sponsored long video, on a topic they already post about.

In the first 10 minutes, they add one 60-second part about your main product. Since it is commission only, they can also post shorts and community updates. On the main video, both the description and a pinned comment tell fans to visit your site and grab their coupon code.

Yes. If you are a brand with strict rules, we will even help you write the content plan and make sure it follows every rule.

We have tried lots of deal types. Creators do their best work when they feel tied to your brand. If you only pay a flat fee, they have no reason to push. But it is also hard to get good creators on commission only.

So we use a mix. Commission is the main part for the creator. We also add perks, like brand events, free merch, and free products. And for some steady income early on, we add a small flat fee each month.

Over time, as the creator earns more from commission, we shift more to commission and less to flat fee. This pushes them to post more. Some creators even post extra videos and shorts beyond what we ask. See the example with AG1 and one of their top ambassadors.

Yes, we can run ads from creators' own accounts too. We usually start with normal posts to see which creators click with your brand. Some creators do great for one brand but not another, because the audience is not a match.

So we always test first. Then we get the rights to run ads from their accounts.

Yes, that is exactly what we do. After testing, we keep the best creators. Say we run ten in total. After a few months, we keep the best eight and drop the two that did not work.

We do this split every month. We cut two or three weak ones and keep the strong ones. That way we are always testing new creators and keeping the best team.

Over the last two years, 82% of clients renew every quarter. Most run as ongoing ambassador programs rather than one-offs, and brands usually expand the roster once the pilot proves out.

Most of the ones who did not renew were not unhappy. They had found another channel that was more profitable right then and wanted to use it up first.

Usually when a past influencer spend flops, it is one of a few fixable things: the wrong audience, a single one-off post instead of a steady presence, no real tracking so any wins were invisible, or a salesy integration that got skipped.

We fix each one. We vet on real audience data, run each creator across three months instead of a single post, set up coupon codes and tracking links before anything goes live so every sale is counted, and shape the integration so it does not read like an ad.

We cannot promise a number up front, so we start with a defined pilot and scale only the creators who hit your cost-per-sale.

No honest agency can promise views or sales, because nobody can predict the algorithm. Anyone who guarantees that is not telling the truth.

What we can do is line up the things that give you the best shot at sales. We look at:

• Creators whose followers are your kind of buyer, people who would really want your product and can afford it.
• How many times brands have come back to sponsor a creator again. We check this with our own clients and across every platform.
• How old the accounts leaving comments are. This helps us spot real fans instead of bought, fake followers.
• How many people ask real questions in the comments. When fans come to a creator to learn, they often have more money to spend.
• Which creators have driven results for brands before.
• And a lot more.

Our focus is sales, not just views. Anyone can get views, but viewers are not always buyers.

We measure success by how much it costs to get a sale. A lot of brands pay a lot to win a new customer. With the right creators, that cost often drops compared to Meta ads, because the creator's fans already trust them, so more of them buy.

The best results come when you mix creators with paid ads run from their own accounts. We are really good at taking a creator's top video and turning it into an ad.

We set targets backwards from your own economics: your margin, your average order value, and what a customer is worth to you. From there we work out the cost per customer you can afford, then the number of creators and the volume it takes to hit it.

We do have standard plans: a scale plan and a starter plan. One sits in the high six figures, the other in the low four-to-five figures, so each fits a different size of business.

That said, we are flexible and can build around the exact outcome you are after, because the way we use influencers (celebrity, macro, micro, gifting, ambassadors, whitelisted creators, YouTube, Instagram) all depends on the combination, frequency, and timing.

We use coupon codes and tracking links, and we follow every sale through them. After we talk, we will figure out what fits your profit, meaning what discount and what commission make sense. We would never set up something that puts your money at risk.

Then we run a dashboard that shows your views and how much money you make for every 1,000 views. If you use Shopify, we plug right in. If you use another tool, we work with you on Slack, take the numbers from your system, add them to our dashboard, and send you reports.

You are looking at about $8K to $14K. It depends on the creators, and the plan is built around the results you want.

Say you want a better return than your ads. If your ads make $5 back for every $1, we find creators with the best shot at beating that. These may not be the cheapest, since they are in high demand.

Say instead you just want to spend less to win a customer. Maybe it costs you $120 now, and you need it under $120 because your product sells for $140. Then we lean on ads run from creators' own accounts, which is a very reliable way to bring that cost down.

That path makes a smaller return, but it is steady. If you want to go viral, we find lots of small creators. If you want great content, we find celebrity creators, like the Diary of a CEO deal. Ask us and we will show you.

Yes. It is a three-month plan with five ambassadors.

If you like some of our special creators and want a talent campaign, there is still a three-month minimum. Each month, you get one long video, so that is three long videos plus a few shorts a month.

We do it this way because a one-time post is hit or miss. It does not show the creator's real, normal views, and fans can tell it is fake if they only see your brand once. The loyal fans who buy the most watch a creator a lot, so when they see you again and again, they believe the creator really likes your product.

We also do gifting. We send the creator your product, make sure they like it, and then have them promote it. If we skip that, it can feel fake, and fans notice.

Here is everything our rate covers, beyond the creator payment itself:

• We source the right creators for your product, not just whoever is available.
• We vet them so you are never gambling on someone who will underperform or go off-brand.
• We get you access to creators who are exclusive to us, ones you literally cannot book on your own.
• We shape the creative so the integration actually converts instead of getting skipped.
• We negotiate every deal hard, backed by partnerships that give us leverage most teams will never have going direct.

That last part matters more than it sounds: in a lot of cases we land a rate low enough that the savings alone offset our fee, so in net terms it is often close to free.

The fee itself is 10 to 20% of the negotiated campaign, roughly $5K to $10K on smaller campaigns, scaling to $30K to $50K at the enterprise level. But the real question is what your team's time is worth, and whether you would rather they spend weeks chasing creators or focus on the business.

And where it all compounds is scale. We have built a system that runs 10, 20, 50 or more creators at once without the wheels coming off, exactly what businesses doing $50M to $100M and up need when they want this channel to actually move the number.

Our main areas are North America, Europe, South Africa, Australia, and East Asia. Our teams have people in these places, so we know the Canadian, American, and EU rules well, and we understand the local cultures.

In Europe, we focus most on Germany, Spain, Italy, France, and the UK. We are also linked with partner agencies almost everywhere else, so we can get great creators in any European country.

Creators share their own experience and point people to you. They never diagnose, recommend, or make a direct health claim. We run compliant promotions inside these rules every day: it is framed as lifestyle and experience, never a claim.

Every word is reviewed before it posts, with disclosures done properly, and you approve the brief and the first video before anything goes live. Health and wellness is one of our core lanes, with experience across the US, Canada, and European and Asian markets, so we work out exactly what your product is and how it complies with local standards.