Field notes
Rate cards, category breakdowns, campaign playbooks.
What we've learned running celebrity influencer campaigns for 8–9 figure DTC and SaaS brands — the numbers, the deal structures, and the traps that cost brands six figures.
158,144
YouTube channels we follow
78,625
TikTok accounts indexed
281,264
Paid brand deals tracked
49,339
Brands in our deal feed
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Questions our readers ask this month.
For brands
What is the best influencer marketing platform?
What Are the Best Influencer Marketing Platforms in 2026
Read the answer →
For brands
What makes the best content marketing agency for creator campaigns?
What Are the Best Content Marketing Agencies in 2026
Read the answer →
For brands
What is an affiliate network?
What Are the Best Affiliate Networks in 2026?
Read the answer →
For brands
Should we run more than one affiliate marketing network at a time?
Affiliate Marketing Network, 1,444 Creators, One Pick Beats Five
Read the answer →
For brands
What is influencer whitelisting in simple terms?
What Is Influencer Whitelisting and Should Your Brand Use It (2026)
Read the answer →
For brands
What is the difference between Meta partnership ads and full ad-account access?
How to Set Up Influencer Whitelisting on Meta and TikTok (2026)
Read the answer →
Browse
By category.
Newest first
For brands.
462 total
- 9 min read
What Are the Best Influencer Marketing Platforms in 2026
Every platform claims it finds and prices creators. Across 6,530 channels we track, only 47 have a real rate, so here is the question that actually separates the good platforms.
- influencer-marketing-platforms
- platform-selection
- creator-discovery
- brand-campaigns
- 9 min read
What Are the Best Content Marketing Agencies in 2026
The best content marketing agency for a creator-led brand is not the one writing your blog. It is the one who knows what GaryVee and 6,486 other creators charge.
- content-marketing
- finding-creators
- agency-selection
- creator-rates
- 9 min read
What Are the Best Affiliate Networks in 2026?
Affiliate networks promise pay-for-performance. The 519 creators we track in this niche show where that promise holds and where a flat fee wins.
- affiliate-networks
- affiliate-marketing
- creator-deals
- commission
- 9 min read
Affiliate Marketing Network, 1,444 Creators, One Pick Beats Five
Picking one affiliate marketing network beats running five at half attention. Evidence from 1,444 tracked creators and 189,607 brand deals.
- affiliate-marketing
- networks
- creator-partnerships
- brand-strategy
- 7 min read
What Is Influencer Whitelisting and Should Your Brand Use It (2026)
Whitelisting lets your brand run paid ads from a creator's handle while they keep their account. What it is, why it beats boosting, and what it really costs, with real rates from our deal log.
- influencer marketing
- whitelisting
- meta ads
- paid social
- 8 min read
How to Set Up Influencer Whitelisting on Meta and TikTok (2026)
The operator's guide to whitelisting: moving a creator from organic to paid, getting handle access, retargeting off their content, and what usage rates really run at scale.
- influencer marketing
- whitelisting
- meta ads
- tiktok spark ads
- 9 min read
Affiliate Marketing Agency 2026, 358 Channels, 43% Repeat
I read 358 YouTube channels in the affiliate niche and 189,607 paid integrations to figure out what an affiliate marketing agency should be doing in 2026.
- affiliate-marketing
- agency
- creator-economics
- sponsor-deals
- 9 min read
Ad Firms NYC 2026, Why 250,104 Creator Deals Beat a Billboard
A traditional NYC ad firm sells you a billboard. The attention moved to creators years ago. Evidence from 250,104 deals we track.
- ad-firms-nyc
- advertising-agency
- creator-campaigns
- finding-creators
- [NEEDS INPUT] read
Wearable vs Audio Creators in 2026, Who Fits Which Brand
Why a recovery wearable brand needs different creators than an audio brand. Audience cuts, named picks, fit math.
- consumer electronics
- wearables
- dtc
- influencer marketing
- 6 min read
Mental Health Creator Fit in 2026, Therapy vs Meditation vs Nootropics
Therapy brands win on volume podcasts. Meditation apps win on calm essayists. Nootropics win on biohacker channels. The data from 4,500 deals shows three different shapes.
- mental health
- telehealth
- creator fit
- regulated markets
Newest first
For creators.
0 total
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