Field notes
Page 36 of 47.
Older posts in the field-notes archive. 464 total.
- 5 min read
YouTube vs TikTok Creators, When Should Brands Book Each (2026)
YouTube vs TikTok creators: which platform delivers better dollar-per-conversion in 2026.
- 5 min read
The 5 Types of Influencers Brands Hire in 2026
5 working tiers of influencer, what each charges, and which one a brief actually needs.
- 6 min read
What Do Social Media Content Creation Services Cost in 2026
What social media content creation services actually cost in 2026, drawn from 38 priced creators and 14,806 tracked channels in the niche.
- content creation services
- social media
- creator rates
- creator economy
- 8 min read
Creator Marketing Ad Compliance Checklist for Brand Teams
The 3-step pre-publish compliance check for brand marketers approving creator posts. Caption, visual, link, brief clauses, and proof-of-disclosure, benchmarked against 260,527 deals.
- creator marketing ad compliance
- ftc disclosure checklist
- brand brief
- pre-publish review
- 2 min read
How Much Does Addie Bowley Cost to Sponsor in 2026
Addie Bowley works with brands at the mega tier in the entertainment space. We manage the brief, the window, and the integration.
- sponsorship rates
- creator economy
- entertainment
- 2026
- 7 min read
What Is the Best Digital Marketing Agency in 2026?
Most best digital marketing agency lists rank by award badges. This one ranks by what an agency can actually ship: paid creator deals that brands run twice.
- digital marketing
- creator economy
- agency selection
- sponsor deals
- 5 min read
What Is YouTube CPM by Niche in 2026
Sponsored CPM bands by niche on YouTube, drawn from our deal log.
- 8 min read
What the Trade Practices Commission Actually Means for Creators
Creators promoting 189,607 tracked deals across 35,183 brands are bound by trade practices commission rules whether they realize it or not. Here is what the data says about the risk.
- trade practices commission
- ftc compliance
- influencer marketing law
- creator sponsorships
- 9 min read
What Is a Social Media Influencer, and How They Work in 2026
A field guide to what a social media influencer actually does in 2026, how the money works, and why the algorithm stopped caring about your followers.
- influencer marketing
- creator economy
- social media
- content strategy
- 10 min read
Social Media Creator News and Sponsorship Rates in 2026
The real numbers behind social media creator news in 2026. Top 10 sponsor brands, repeat rate of 41.5%, creator tier distribution across 15,134 matched creators, and median rates pulled from priced deals.
- social media creator news
- creator economy
- influencer data
- sponsor deals