Field notes
Page 3 of 47.
Older posts in the field-notes archive. 462 total.
- 6 min read
MudWtr vs Ryze Creator Fit, Which Roster Suits Your Brand
- supplement
- functional mushroom
- creator fit
- regulated markets
- 6 min read
The Mental Health Creator Disclosure Checklist for 2026
Therapy, meditation, and nootropic brands all run under FTC endorsement rules. The Cerebral $7M order shows what goes wrong at scale. Here is the 8-point pre-publish check.
- disclosure
- FTC
- mental health
- regulated markets
- [NEEDS INPUT] read
Language vs Skill App Creators in 2026, Who Fits Which
Why Language-style brands need different creators than Skill App-style. Audience cuts, named picks, fit math.
- education apps
- learning
- edtech
- influencer marketing
- [NEEDS INPUT] read
Investing vs Credit Creators in 2026, Who Fits Which
Why Investing-style brands need different creators than Credit-style. Audience cuts, named picks, fit math.
- fintech
- investing
- credit
- influencer marketing
- [NEEDS INPUT] read
VPN Tech vs Privacy Creators in 2026, Who Fits Which Brand
Tech-review audiences and privacy-security audiences are not the same VPN buyer. Here is how we split the roster, with named creators and deal counts.
- vpn
- privacy
- digital security
- influencer marketing
- [NEEDS INPUT] read
VPN Creator Rates, Podcast vs Video (2026)
Real podcast and video rates for VPN creators. Doug DeMuro, TheSorryGirls, Magnus Midtbo, confirmed rates from our deal log.
- vpn
- privacy
- digital security
- influencer marketing
- [NEEDS INPUT] read
SaaS Newsletter vs YouTube Creators in 2026, Who Fits Which
Why SaaS brands weighing a newsletter sponsorship against a YouTube creator deal need different fit math. Named YouTube picks and counts from our deal log.
- saas
- creator tools
- b2b
- influencer marketing
- [NEEDS INPUT] read
SaaS Free Trial vs Paid Deal Structure for Creators (2026)
Free-trial code deals and flat paid placements pull different SaaS creators. Named picks, real rates, and how to blend the roster.
- saas
- creator tools
- b2b
- influencer marketing
- [NEEDS INPUT] read
HelloFresh vs Blue Apron Creators in 2026, Who Fits Which
Why HelloFresh-style brands need different creators than Blue Apron-style. Audience cuts, named picks, fit math.
- meal kits
- functional beverage
- dtc
- influencer marketing
- 8 min read
What Are the GLP-1 Creator Disclosure Rules for Brand Teams
What our team has seen across the DTC-pharma GLP-1 cohort. Ozempic, Mounjaro, Wegovy creator-deal patterns. Off-label risk, compounded-drug exposure, the FDA September 2025 crackdown, and the rules brands need before signing the next deal.
- glp-1
- pharma
- regulated markets
- fda compliance