Field notes
Page 12 of 47.
Older posts in the field-notes archive. 464 total.
- [NEEDS INPUT] read
How to Vet Electronics Creators in 2026 (12-to-5 Roster Playbook)
Vet electronics creators like Marques Brownlee. 4 archetypes, 5 call questions, 12-to-5 cut to a signed pilot.
- consumer electronics
- wearables
- dtc
- influencer marketing
- [NEEDS INPUT] read
Athleisure vs Streetwear Creators in 2026, Who Fits Which
Why athleisure-style brands need different creators than streetwear-style. Audience cuts, named picks, fit math.
- dtc fashion
- athleisure
- streetwear
- influencer marketing
- 6 min read
How to Vet Alcohol Creators in 2026, a Roster Playbook
- alcohol
- regulated markets
- TTB
- influencer marketing
- [NEEDS INPUT] read
VPN Creator Disclosure Checklist (2026)
FTC plus platform disclosure rules for VPN creator deals. NordVPN and Surfshark data, 8 line checklist.
- vpn
- privacy
- digital security
- influencer marketing
- [NEEDS INPUT] read
Vape Creator Disclosure Checklist (2026)
- vape
- nicotine
- regulated markets
- PACT Act
- [NEEDS INPUT] read
Travel Creator Rates by Channel Size (2026)
What travel creators charge by subscriber band. Doug DeMuro $3K anchor, Airalo deal history, confirmed rates from our deal log.
- travel tech
- esim
- tickets
- influencer marketing
- [NEEDS INPUT] read
How to Vet Sleep Creators (2026), the 12-to-5 Roster Playbook
Vet sleep creators the way we do. 4 archetypes, 5 call questions, and the 12-to-5 cut from a Helix and Eight Sleep deal log of real paid posts.
- sleep
- mattress
- recovery
- influencer marketing
- [NEEDS INPUT] read
Sexual Wellness Creator Disclosure Checklist (2026)
- sexual wellness
- regulated markets
- Meta shadowban
- influencer marketing
- [NEEDS INPUT] read
Call-Negotiated vs Self-Serve SaaS Creator Rates (2026)
Why SaaS brands overpay on self-serve creator platforms. Squarespace deal anchors and rates our team collected.
- saas
- creator tools
- b2b
- influencer marketing
- [NEEDS INPUT] read
How to Vet Gaming Creators in 2026 (12-to-5 Roster Playbook)
Vet gaming creators with our deal log. 4 archetypes, 5 call questions, and the 12-to-5 cut that turns a long shortlist into a signed pilot.
- mobile gaming
- app installs
- gaming creators
- influencer marketing