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What Are the Best Influencer Marketing Agencies in San Francisco (2026)

10 of the San Francisco creators we monitor, with full follower, likes, reach and engagement data, plus our network rate benchmarks by tier so you can budget with numbers.

By Dennis Ksendzov, Founder, Influencer Advisory9 min readUpdated June 17, 2026

You are a startup in San Francisco, and maybe you build B2B AI software, maybe you sell something else entirely, and maybe you are not even in the city proper but down in San Jose, over in Oakland, or all the way south in LA. It does not really matter where exactly you sit, because you are on the same innovative front line as everyone else here, and you are thinking about influencer marketing for the first time, or you have already run a few creator deals and now you want more of them and you want better ones.

What you do not want is another creator filming in front of the Golden Gate Bridge, another Lime scooter ride through the Mission, or another sourdough bowl of clam chowder reviewed on the wharf. You want creators who actually move conversions, so this post walks you through the top performers in this city, where to find them, and how to find the ones that cost less per post than your office costs per square foot.

It also shows you which agencies genuinely specialize in San Francisco instead of simply listing a Bay Area address on a contact page, and one quick way to spot the difference is to look at who is renting the most office space here, because an agency paying that kind of rent is usually pouring a big share of its revenue into being in this market and is betting its whole business on it.

To save you time, here is the shape of the whole thing before you dive in. We sorted the agencies by type and then looked at five real shops inside each type, and we judged every one of them on four things a buyer actually cares about. The first is how good their proof is, because too many agencies wave around a case study that says three million views and five thousand engagements and then leave you to guess what any of that did for sales, when most of us care about conversions or about raising the company valuation rather than vanity counts. The second is the package they actually offer and what they are willing to put in writing as a guarantee. The third is how many of their clients stay year after year, since low churn is the clearest sign that the work is paying off. And the fourth is the real, named results they drove for the clients who stuck around.

One honest note before we start, since we have partnered with a lot of agencies in this space over years of conferences and we know almost everyone on the circuit, which is exactly why we leave our own partners off this comparison and keep the read fair to you.

And if you sell anything regulated, you carry one more worry that the average SaaS founder does not, because you do not want an FTC warning letter even when you are fully legal, and the rules shift over time so a campaign that looked clean last year can read very differently next year. You also do not want to be forced to pull a YouTube video twelve months from now while it is still quietly bringing in buyers, so the right partner builds compliance into the very first contract and keeps your content safe to keep running for the long haul.

On the creators themselves, we do not only chase the triathlon, CrossFit, and cold-plunge crowd, even if roughly ninety-nine percent of the VCs in town seem to spend every weekend doing exactly that, because we look across every niche so the match fits your product instead of the local stereotype.

"Roster fit and engagement move the result far more than a headline city median. Match the creator to the product first, then talk price." Dennis Ksendzov, Founder, Influencer Advisory

What's inside

  1. Which San Francisco influencer marketing agencies are worth knowing?
  2. What a San Francisco agency costs, and how deals are priced
  3. Who hires creators in San Francisco, and who is the audience?
  4. San Francisco neighborhoods and events that shape a brief
  5. Which San Francisco creators ship for brands right now?
  6. Should you hire a San Francisco agency or go direct?

Which San Francisco influencer marketing agencies are worth knowing?

If you only read one thing on this page, read this table. It points you to the right shop by what you actually need, not by who has the loudest reel.

If you want Start with Where they sit Typical pricing
Vetted, FTC-clean creators in regulated or gray-market niches (supplements, CBD, telehealth, alcohol) Influencer Advisory Data layer, works nationwide Free shortlist, then project or managed
A creator-first network with a big DTC roster Sway Group Mill Valley, Marin Managed creator programs
Branded entertainment wrapped around one big idea Pereira O'Dell Embarcadero, Battery St Project or retainer
Awards-heavy national brand campaigns Mekanism SoMa Retainer plus media
Paid, experiential and influencer as one connected plan Duncan Channon Financial District Retainer
A values-led or social-impact campaign Venables Bell + Partners Union Square Retainer

If your product sits in a regulated or gray-market niche, where one sloppy caption can turn into an FTC letter, start with us. That is the lane we are built for.

We start with where we fit, then five Bay Area shops.

For each one you get what it does well, where it falls short, and a line pulled straight from its own homepage, so you can run it through the four tests above.

No fluff, and nobody here paid for a spot.

Influencer Advisory

Consider us when your product sits in a regulated or gray-market niche, supplements, CBD, telehealth, nicotine, or alcohol, and you want a vetted, data-backed San Francisco creator shortlist in days, without a long agency onboarding.

What we do well. Regulated and gray-market brands are the lane we are built for. We track San Francisco creators and tens of thousands more across the country, with real rates, engagement, and sponsor history on each one, and we keep every deal FTC-clean so a single caption does not turn into a warning letter.

You tell us the brief, we send 3 vetted names free in about 40 minutes, then a full brief-matched shortlist within 48 hours.

Our roster, by way of example. From our own San Francisco list, the kind of name our pull surfaces is Kenzie Mac (@kenziritotheburrito), 195K followers but a 10.9% engagement rate, the hidden-gem math a follower-count sort would miss.

An only-in-SF note. This is a city where a green juice counts as a personality and a peptide stack counts as a lifestyle. Somebody has to keep all those supplement and telehealth ads honest, and that somebody is us.

Where we stop. We do not run a San Francisco storefront or your full brand creative.

We are the creator-sourcing and vetting layer, so if you want one shop to also handle PR, TV, and design, the names below fit better.

In our own words. "Match the creator to the product first, then talk price." (Dennis Ksendzov, Founder.)

Best fit if you run a regulated or gray-market brand and want named, vetted San Francisco creators with real rates fast, with compliance baked in, while you run the campaign in-house or alongside another shop.

Get your 3 free San Francisco creators

Sway Group

Consider them when you want a creator-first network with a 50,000-plus influencer pool and a long DTC track record.

What they do well. Sway Group runs as a full-service influencer agency built around its own creator network, founded in 2011 by Danielle Wiley.

Heads up, they are not actually in the city. They work out of Mill Valley, across the Golden Gate Bridge in Marin, a redwoods-and-Mount-Tam drive from your office.

Their client roster includes Ergobaby, VSP Vision, and Michigan Dairy, so they handle CPG, retail, and category-specific content programs.

The catch. Their published case studies skew family, food, and parenting.

If your brand sits in tech, finance, or B2B, ask to see the exact bench before you sign, not the highlight reel.

A style match from our roster. For their family-and-food sweet spot, the kind of San Francisco creator we would put up is Violet Witchel (@violetwitchel), 2.8M followers on healthy recipes and meal prep. That is a fit by style, not a past Sway booking.

An only-in-SF note. They will tell you they are Bay Area, which is technically true the way the Marin "quick drive" is technically quick. In practice it is a bridge toll, a wall of fog, and forty minutes of redwoods reminding you the office exists.

In their own words. "Since 2011, Sway Group has been connecting brands like yours with the perfect storytellers from our diverse network of creators (50K and counting!) for data-driven results you can count on."

(Source: swaygroup.com homepage.)

Best fit if you run a family, food, beauty, or lifestyle brand and want creator-led campaigns with a guaranteed-results promise.

swaygroup.com

Pereira O'Dell

Consider them when you want an SF creative shop with a real social platform pedigree, including TikTok as a named client.

What they do well. Pereira O'Dell builds branded entertainment that travels across marketing, technology, and entertainment.

Their office sits on Battery Street by Levi's Plaza, right on the Embarcadero waterfront at the foot of Telegraph Hill.

Their published work includes TikTok's "The Ripple Effect," Basil Hayden, TA3 Swim, Adobe "Full Bleed," and a Bisquick x Fargo collaboration.

The catch. They lead with the big idea, not always-on creator activation.

So confirm the influencer team has its own roster, and is not borrowing one for the pitch.

A style match from our roster. For cinematic, story-first work, the kind of San Francisco creator we would pair in is Michael Ligier (@ligier), 3.0M followers shooting the world's most amazing food and culinary science. A fit by style, not a past Pereira O'Dell booking.

An only-in-SF note. Their office looks out on the Embarcadero, where every lunchtime you can watch tourists discover that the bay wind does not care about your blow-dry. A nice reminder that the big idea is easy, and the weather is the only thing in this city nobody can pitch.

In their own words. "We bring big ambitions to life. We do it by colliding the worlds of marketing, technology and entertainment to bring brands to new heights."

(Source: pereiraodell.com homepage.)

Best fit if you have a brand-defining campaign and want a creator layer wrapped inside bigger creative and entertainment work.

pereiraodell.com

Mekanism

Consider them when you want an awards-heavy creative shop with a deep brand bench across CPG, tech, and fitness.

What they do well. Mekanism positions as a modern creative agency and has shipped work for Ben and Jerry's, McDonald's, Jose Cuervo, Peloton, Dropbox, Amazon, Lenovo, and Quaker.

Their San Francisco base is on Second Street in SoMa, a few blocks from Oracle Park and the South Beach ballpark district.

Their awards shelf includes Effie, Cannes Lions, Webby, ANDY, and Signal, with named wins for Frida Mom "Stream of Lactation," Alaska Airlines "Swell Deals," and Peloton's brand campaign.

The catch. The reel skews big-brand campaign work.

Press them on the creator roster and exactly how influencer fits inside the campaign, not beside it.

A style match from our roster. Given the Peloton-grade fitness bench, the kind of San Francisco creator we would slot in is Kenzie Mac (@kenziritotheburrito), 195K followers on fitness, outdoors, and fashion, with a 10.9% engagement rate. A fit by style, not a past Mekanism booking.

An only-in-SF note. Their base on Second Street in SoMa is a few blocks from Oracle Park, which means the real creative challenge is brainstorming a brand campaign while an e-scooter, a Giants crowd, and a self-driving car all try to occupy the same crosswalk.

In their own words. "We're a modern creative agency."

(Source: mekanism.com homepage.)

Best fit if you have a national brand campaign and want creators integrated into a larger creative and media plan.

mekanism.com

Duncan Channon

Consider them when you want a 30-year SF independent with experiential and influencer baked into a 360-degree offer.

What they do well. Duncan Channon runs strategy, creative, media, analytics, experiential, and influencer under one roof.

They sit in the Financial District, on the 14th floor of the historic Adam Grant Building on Sansome Street.

Their case load includes Kona Brewing, Covered California "Healthy Conversations," and California anti-tobacco work, so they handle regulated and public-sector briefs alongside CPG.

The catch. They are proud of doing a lot, which is honest.

It also means you should ask exactly which team owns the influencer scope, and what the named roster looks like, before the kickoff.

A style match from our roster. Since they handle regulated and public-health briefs, the kind of San Francisco creator we would suggest is annie (@annietamaki), a beauty and wellness creator who does unfiltered serum comparisons. A fit by style, not a past Duncan Channon booking.

An only-in-SF note. They sit on the 14th floor of a historic building in the Financial District, the part of town that empties at 5pm sharp now that everyone's commute is a walk to the spare bedroom. Beautiful lobby, great elevators, and most of the foot traffic is the cleaning crew.

In their own words. "4-time Ad Age Small Agency of the Year. 360 offering with experiential and influencer. $1B of media placed."

(Source: duncanchannon.com homepage.)

Best fit if you want an SF indie that can run paid media, experiential, and influencer as one connected plan.

duncanchannon.com

Venables Bell + Partners

Consider them when the brief has a social-impact or values-led angle and you want an SF independent with a long campaign bench.

What they do well. Venables Bell + Partners pairs commercial work with agency-funded "Do Right Work" activations, including Stop AAPI Hate's "Invisible No More" and the Unbanned Book Club with Little Free Library.

Their office looks out over Union Square from Post Street, the retail heart of the city.

They run periodic "Bonfires" to pressure-test new approaches across the agency, which signals a culture of revisiting playbooks.

The catch. The homepage leads heavy on culture and impact, lighter on commercial case studies.

Ask early for the brand wins that match your category, so you are buying results and not just a mission statement.

A style match from our roster. For a values-led brief, the kind of San Francisco creator we would put forward is lifewithsaprina (@lifewithsaprina), who makes money-management content for high-earning women. A fit by style, not a past Venables Bell booking.

An only-in-SF note. Their windows open onto Union Square, where a values-led campaign and a $400 handbag share the same sidewalk and nobody finds that strange. It is a city that will sell you mindfulness and a markup in the same breath, and somehow keep a straight face. Which, to bring back our earlier point, is exactly why the green-juice-as-personality crowd needs someone reading the FTC fine print.

In their own words. "Using our creativity for good beyond the scopes of our clients is a commitment we're proud to make."

(Source: venablesbell.com homepage.)

Best fit if you run a brand with a values story to tell and want an SF independent that takes culture seriously.

venablesbell.com

Where We Come In. Vetting five agencies, reading every deck, and checking which one actually fits your category can eat three weeks.

That part is the work we do for you.

We track San Francisco creators, vet each on real rates, engagement, and sponsor history, and keep every deal FTC-clean.

So before you book a single call, take the shortcut.

Tell us your brief and we send 3 vetted San Francisco creators free in about 40 minutes, each with real rates and recent sponsor history.

The full brief-matched list follows within 48 hours.

Get your 3 free San Francisco creators, then read on to see how we price and pick them.

What a San Francisco agency costs, and how deals are priced

Here is the thing nobody tells you on the intro call.

The retainer is rarely the whole bill.

These are the standard fee ranges San Francisco agencies quote, so you can sanity-check any number you get.

Engagement type Standard range
Monthly retainer (mid-size agency) $5,000 to $12,000
Campaign management fee 15 to 25% of creator spend
Single small campaign (3 to 8 creators) $8,000 to $25,000
Enterprise campaign $75,000 to $250,000
Creator rep commission 10 to 20% of deal value

The 15 to 25% management fee on creator spend is the line item first-time buyers miss most often.

It rides on top of the retainer, so a $40,000 creator budget can quietly add $6,000 to $10,000 in agency fee before a single video goes live.

"We can't just spend about $25,000... it's a lot of money to spend on just new creators, in addition to the existing creators I have." A mid-market DTC brand in North America, from a call with our team

That hesitation is normal, so we anchor every San Francisco shortlist to real rates and a clear payback before you commit a dollar.

Whitelisting and usage rights stay separate, usually 50 to 100% above the base post rate.

The FTC disclosure guidance for social media influencers is the default standard, and a good agency builds it into every contract.

For the per-creator side, anchor on our network-wide rate benchmarks from creators with a confirmed rate on file.

Creator tier Network median rate Priced creators (n)
1M+ $7,000 111
500K to 1M $3,500 53
100K to 500K $1,750 185
10K to 100K $1,100 to $1,500 159
under 10K $350 21

*Source: Influencer Advisory youtube_creators table, creators with a confirmed rate on file, 2026-05-22.

This is a network-wide figure, and San Francisco rates may differ.*

Use the per-post estimate later in this post to sanity-check a single quote, and use the tier median to budget a full campaign.

Already holding a quote from an agency? Send it our way and we will tell you free whether it sits high or low for San Francisco, since we keep these numbers current from our own deal flow.

The 2026 Influencer Marketing Hub benchmark report puts global influencer spend above $24B.

Who hires creators in San Francisco, and who is the audience?

San Francisco brands hire creators across food, beauty, and lifestyle.

But the city has a second character you can use to your advantage.

It is one of the densest startup and tech markets on earth, so the brands writing the creator playbook are often a few blocks from your office.

San Francisco is also a strong sponsor city in its own right. The most active local advertisers in our deal tracker:

  • Brilliant.org (HQ'd in San Francisco): 1,625 tracked sponsorships
  • Quince: 730
  • vidIQ: 352
  • ThredUp (Oakland): 346
  • Printify: 303

Monarch Money, Chime, GitHub, Grammarly, DoorDash, Airbnb, MasterClass, and Perplexity all run active creator programs out of the same zip codes.

That is a real edge. You can benchmark against the brand down the street instead of guessing.

The audience here has a clear character, and it shapes what content works.

San Francisco buyers are tech-forward early adopters with high uptake of new apps, beta products, and subscription services, and they are mobile-first.

They are values-driven, so sustainability, ethical sourcing, and social justice resonate, and shoppers vet brands for green and ethical practices.

The culture also prizes self-care, with wellness, run clubs, and matcha cafes all over the feed, and it leans culturally diverse and progressive.

So honest, grounded content that respects those values tends to beat glossy and corporate in this market.

Wellness, health, and fitness-tech over-index locally, alongside tech, apps, and DTC subscription, sustainable consumer goods, and indie food, craft cocktails, and boutique fashion.

Match your product to one of those lanes, and the local fit gets much easier.

The eMarketer insights hub tracks where US influencer spend concentrates.

San Francisco neighborhoods and events that shape a brief

Where a creator shoots matters almost as much as who they are.

This is a city of small, distinct neighborhoods, and San Francisco Travel maps 19 of them, each one a different backdrop and a different audience.

  • Hayes Valley is a dense, well-curated boutique and craft-dining corridor, home to M.A.C. and Métier and to chefs like Dominique Crenn and Kim Alter, so it suits fashion, retail, and food briefs.
  • The Mission and Valencia Street is SF's hipster enclave of street art, taquerias, and craft cocktails, with Valencia going car-free on Friday evenings and Saturdays to create walkable, photogenic foot traffic, strong for lifestyle, food, and street-style content.
  • The Marina, Cow Hollow, and Chestnut Street is the fitness, athleisure, and brunch heart of the city, full of run clubs, boutique studios, and the exact wellness-tech crowd half the VCs fund, so it fits health, fitness, and DTC wellness.
  • North Beach carries landmark indie retail like City Lights Bookstore plus Italian cafe and dining culture, a classic SF backdrop for food and culture content.
  • The Castro is the city's LGBTQ+ heart, loud and proud and event-rich, a natural fit for inclusive lifestyle, nightlife, and Pride-timed launches.
  • Chinatown and Japantown bring deep food and culture stories, from dim sum and night markets to ramen and the Japantown malls, strong for food, beauty, and heritage briefs.
  • Dogpatch and the Mission Bay waterfront is the newer maker district of breweries, design studios, and the Chase Center, good when a brief wants a modern, industrial look or an event tie-in.
  • The Sunset, the Richmond, and Ocean Beach is the foggy, laid-back west side of surf shops, third-wave coffee, and quiet local life, a calmer backdrop for grounded, everyday content.
  • SoMa is the event and nightlife district that hosts major street fairs and conventions, so it helps when a brief wants an event-tied activation.
  • Across the bay, Oakland and Berkeley add Temescal, Jack London Square, and a thriving food and music scene, often at a lower cost and with a more diverse creator pool than the city core.

Events give a campaign its calendar, and San Francisco has one of the fullest in the country.

The Chinese New Year Parade runs in late winter and is the largest celebration of its kind outside Asia, a huge draw for food, family, and culture briefs.

Bay to Breakers runs in mid-May, a costumed 12K race with 100,000-plus participants and spectators and a century-old tradition, a strong spring activation.

Carnaval San Francisco fills the Mission over Memorial Day weekend with a parade and street festival, vivid and very on-brand for lifestyle content.

SF Pride lands in late June as the 56th annual gathering, the nation's largest LGBTQ+ event, drawing around 1 million people across the Civic Center festival and the parade.

Stern Grove Festival runs free Sunday concerts through the summer in a eucalyptus-lined meadow, a relaxed, photogenic setting.

Outside Lands fills Golden Gate Park with music over August 7 to 9, 2026, a major summer draw.

Dreamforce takes over Moscone Center and much of SoMa in the fall, Salesforce's tech conference that brings tens of thousands of buyers and partners into the city, prime timing for any B2B or tech brand.

Folsom Street Fair takes over 13 SoMa blocks on the last Sunday in September.

Fleet Week brings the Blue Angels over the bay in early October, with the waterfront packed for the air show.

Hardly Strictly Bluegrass runs the first weekend of October as a free, non-commercial Golden Gate Park festival.

When we build a San Francisco shortlist, we tag creators by where they actually shoot, so a Hayes Valley fashion brief gets the right creators and a Mission food launch gets the right backdrop.

Which San Francisco creators ship for brands right now?

Here is the proof behind the roster.

These are the biggest, best-known San Francisco creators we track, sorted by reach.

Creator depth sits on TikTok, where food and beauty run deepest.

Creator Followers Lifetime likes Posts Avg views Engagement Verified Rate / post*
Michael Ligier (@ligier) 3.0M 71.4M 410 15.6M 5.7% no $4,700
Violet Witchel (@violetwitchel) 2.8M 100.7M 2,247 6.2M 1.6% no $1,850
MAYA V. (@maya.dannie) 304K 15.6M 1,127 66K 4.6% no $150
Somefrenchienamedapollo (@somefrenchienamedapollo) 289K 13.6M 4,848 5.4K 1.0% yes $150
roxy (@roxyyanaya) 263K 24.9M 1,772 5.0K 5.3% no $150
Kenzie Mac (@kenziritotheburrito) 195K 30.6M 1,439 6.3M 10.9% no $1,900
jessie (@aye.jessiee) 152K 5.1M 1,098 8.5M 3.1% no $2,550
amalkzad (@amalkzad) 147K 6.0M 1,251 3.7M 3.3% yes $1,100
lifewithsaprina (@lifewithsaprina) 137K 1.8M 529 4.6K 2.5% no $150
annie (@annietamaki) 118K 3.9M 985 223K 3.4% yes $150

*Source: Influencer Advisory tiktok_creators table, San Francisco-tagged, 10 monitored, 2026-05-22.

Rate per post is calculated conservatively as average views times a $0.30 CPM, with a $150 floor.

Actual negotiated rates vary by deal and usually run higher once usage rights are added.*

What each one makes, so you can match by category fit and engagement, then by follower count:

  • Michael Ligier (food and drink, automotive): explores the world's most amazing food, unique dishes, and culinary science.
  • Violet Witchel (food and drink): healthy recipes with a focus on meal prepping.
  • MAYA V. (fashion, lifestyle): shopping adventures and self-care experiences.
  • Somefrenchienamedapollo (pets, entertainment, lifestyle): comedic, relatable content about owning a French Bulldog.
  • roxy (beauty, fashion): food and cooking content, farmer market finds, and college meal ideas.
  • Kenzie Mac (lifestyle, fashion, fitness): fitness and outdoor activities alongside fashion.
  • jessie (beauty): beginner-friendly makeup tips, tutorials, and beauty hacks.
  • amalkzad (beauty): practical skincare routines suited for older skin.
  • lifewithsaprina (finance, lifestyle): money-management tips for high-earning women.
  • annie (beauty, health): unfiltered beauty and wellness, including serum comparisons.

Engagement is where the value hides. A small account with high engagement can beat a big one.

Kenzie Mac from @kenziritotheburrito has 195K followers but a 10.9% engagement rate.

That is the highest in this set, and well above the 5.7% rate of the 3.0M-follower account at the top.

roxy from @roxyyanaya (5.3%) and MAYA V. from @maya.dannie (4.6%) come next.

A good agency surfaces that gap with the engagement check we run.

A list-seller sorts by follower count and bills you for the reach you can see, then leaves out the audience that actually acts.

This table is the public top of the list. Hand us your category and we swap in the San Francisco creators who fit your product, with rates attached, inside the same 40-minute free pull.

For who sponsors which creators and why, see Who Sponsors YouTube Creators in 2026.

Should you hire a San Francisco agency or go direct?

The honest answer depends on volume and time.

Hire an agency when you need a vetted roster, managed deals, and FTC compliance across several creators at once.

Go direct when you have one or two creators and the time to brief, contract, and pay them yourself.

Before you sign with any shop, five questions separate the agencies that close cleanly from the ones that stall.

  1. Who is on your creator roster, named, with follower counts and engagement rates?
  2. What is the average integration rate you closed in the last 90 days?
  3. How do you price whitelisting and usage rights?
  4. What is the creator payment timeline: 30, 60, or 90 days?
  5. What does reporting look like at week four, and again at week twelve?

"Sometimes people see one influencer and might buy 60 days later when they see it from another influencer." A subscription food brand in the UK, on how creator sales actually land

So week-four numbers are an early signal, and the full payback often shows up later. A good partner shows you both.

Agencies that share rate ranges and a named roster upfront tend to close faster.

The ones that lead with old case studies and dodge rate specifics are the ones to drop.

For a wider view, start with the hub of every city agency we cover, or compare a nearby market in influencer marketing agency Los Angeles.

Where We Come In. If your brief is ready and three weeks of agency calls feels too long, start with us instead.

We send 3 vetted San Francisco creators free in about 40 minutes, then the full brief-matched shortlist within 48 hours, each name carrying real rates, sponsor history, and FTC-clean disclosure.

You move straight to outreach while everyone else is still booking intro calls. Claim your 3 free San Francisco creators and we will start the pull today.

Frequently Asked Questions

How much does an influencer marketing agency in San Francisco charge?

Typical mid-size San Francisco agencies run monthly retainers from $5,000 to $12,000, plus a 15 to 25% fee on creator spend.

Enterprise engagements start near $75,000 per month.

Use these standard ranges to benchmark any quote you receive.

What do San Francisco creators cost per post?

We estimate each creator's per-post rate from their real average views, then confirm true quotes against your brief.

As a benchmark, our priced YouTube network medians are $7,000 at 1M+, $3,500 at 500K to 1M, and $1,750 at 100K to 500K.

Treat these as anchors and adjust for San Francisco.

Who are the top San Francisco creators right now?

By reach: Michael Ligier (3.0M, food and drink), Violet Witchel (2.8M, food and drink), and MAYA V. (304K, fashion).

By engagement the leader is smaller: Kenzie Mac at 10.9%.

San Francisco skews toward food, beauty, and lifestyle.

Should a brand pick a San Francisco agency or a New York agency?

San Francisco tends to win on food, tech-adjacent, and lifestyle creators with a West Coast audience.

New York tends to win on finance and B2B.

We do not have a confirmed city-by-city rate comparison, so judge on roster fit and audience first.

How do I shortlist San Francisco creators for my brand?

Start from category and engagement before follower count.

San Francisco creators cluster in food, beauty, and lifestyle, so match your product to the niche first, then to engagement rate.

We can pull a vetted San Francisco shortlist with rates against your brief in under 48 hours.

Can I get a free San Francisco creator shortlist?

Yes. Tell us your brief and we send 3 vetted San Francisco creators free in about 40 minutes, each with real rates and recent sponsor history.

The full brief-matched shortlist follows within 48 hours, with FTC-clean disclosure built in.

Start your free pull here.

Frequently asked

  • How much does an influencer marketing agency in San Francisco charge?

    Typical mid-size San Francisco agencies run monthly retainers from $5,000 to $12,000, plus a 15 to 25% fee on creator spend. Enterprise engagements through larger shops start near $75,000 per month. Use these standard ranges to benchmark any quote you receive.

  • What do San Francisco creators cost per post?

    We estimate each creator's per-post rate from their real average views, then confirm true quotes against your brief. As a benchmark, our priced YouTube network medians by tier are $7,000 at 1M+, $3,500 at 500K to 1M, and $1,750 at 100K to 500K. Treat these as anchors and adjust for San Francisco.

  • Who are the top San Francisco creators right now?

    By reach: Michael Ligier (3.0M, food and drink), Violet Witchel (2.8M, food and drink), and MAYA V. (304K, fashion and lifestyle). By engagement the leader is smaller: Kenzie Mac at 10.9%. San Francisco skews toward food, beauty, and lifestyle.

  • Should a brand pick a San Francisco agency or a New York agency?

    San Francisco tends to win on food, tech-adjacent, and lifestyle creators with a West Coast audience. New York tends to win on finance and B2B. We do not have a confirmed city-by-city rate comparison, so judge on roster fit and audience first.

  • How do I shortlist San Francisco creators for my brand?

    Start from category and engagement before follower count. San Francisco creators cluster in food, beauty, and lifestyle, so match your product to the niche first, then to engagement rate. We can pull a vetted San Francisco shortlist with rates against your brief in under 48 hours.

  • Can I get a free San Francisco creator shortlist?

    Yes. Tell us your brief and we send 3 vetted San Francisco creators free in about 40 minutes, each with real rates and recent sponsor history. The full brief-matched shortlist follows within 48 hours, with FTC-clean disclosure built in.